At TechEd 2005, I attended a great Birds of a Feather session, Taking Your Product to Market, presented by Todd Follansbee and Sara Faatz, two marketing gurus. This turned out to be a great session with lots of info and tips. I walked away with three pages of notes! This is targeted to anyone who has that great idea or product/tool in the works who would like to take it to the next level and market the product for a profit.
» Taking Your Product to Market
And AC sent me this great article today that is along the same vein... 'The Game is Afoot' by Eric Sink. It is all about ISVs and marketing. GREAT READ
» The Game is Afoot